I’m speaking to the Algonquin Public Relations students about social media and community management  and I wanted to share a few resources with them. I was going to throw it all in a PowerPoint presentation, but that’s not very Web 2.0. So here it is compiled in a blog post. Of course if you have anything to add, drop a comment! Also, be sure to check the comments for more great suggestions

First, a little primer in social media:

(more videos like these on Commoncraft.com)

Groundswell Cover

Books to read:

Groundswell (which I’ve reviewed here before) is written by two senior Forrester Research analysts. It is focused on social media strategy for enterprise businesses. It includes some great case studies of large brands using various social media.

Cluetrain Manifesto does an excellent job of explaining the idea of markets being conversations, and the importance of companies listening to their customers. It clearly details the backbone of social media–and it was actually written 10 years ago! (And hey–the authors are so passionate about their ideas, that the entire text of this book is available on the web site..for free!)

The New Rules of Marketing and PR by David Meerman Scott is next on my reading list, but I feel confident recommending this book because of the great reviews it’s received and because I really dig David’s blog…

Want to get started? Here’s a few blogs to learn more…

Web Strategy by Jeremiah – A ‘social computing’ analyst for Forrester and long-time social media advocate
Chris Brogan – a well-known expert in social media and community
Six Pixels of Separation (blog and podcast) Mitch Joel is “Canada’s Digital Marketing Rockstar”

Prefer to listen? Try these podcasts
(podcasts are simply audio and/or files, which you can listen/view to from a web site, or subscribe to receive each episode in iTunes and listen from your computer or mp3 player)

Want to build your personal brand? Try getting involved with these sites…

  • Twitter (warning! Can be highly addictive!)
  • LinkedIn (unofficially called Facebook for professionals)
  • MyRagan (social network for PR professionals)
  • Sixent(a very cool Ottawa-based social network that lets you manage multiple profiles)

Want to start blogging?

  • If you have a good understanding of the web/HTML/CSS Check out WordPress (If you’re really savvy-go self-hosted)
  • If it’s all new to you, Blogger is a great starter blogging platform..Have your blog up and running in minutes!
  • Somewhere in between? TypePad is a good choice too.
  • Oh, and check out the Bloggeries Forum for tricks and tips to promote your blog!

Social media tools for PR people

  • CNW Social Media Releases – Canada’s leading news wire now offers social media release services
  • Pitchengine – create a social media release, free!
  • PRWeb – a newswire services that allows you to incorporate social media elements and search engine optimization into your news release
  • Radian6 – A social media monitoring service for PR firms (previously reviewed)
  • Social Radar by Infegy – A social media monitoring service for small/medium businesses (also reviewed)
  • SM2 by Techrigy – Another social media monitoring software that gets talked about a lot.

Want to network with social media folks? Check out these regular events in Ottawa

And finally, some random tools that make your life easier:

  • Delicious.com – social bookmarking site. Don’t you hate when you’re on a different computer and can’t access your bookmarks? Wish you could share bookmarks with friends? Delicious addresses both these. You’ll never use browser bookmarks again!
  • Digg is a news site where users vote on the news they like best. The more votes they more exposure the news gets.
  • MyBlogLog – Promote your blog and find other bloggers
  • Evernote – If you use multiple computers and a mobile device, this really rich notes program syncs them all. (thanks to @jpblogger for this tip)
  • Firefox is the essential browser for the social media junkie, because you can get all sorts of add-ons to manage your social media tools efficiently.
  • StumbleUpon is a fun program that takes you to a random web site based on your interests. Also it’s great for promoting blog posts.
  • Ning – If you’re really ambitious and passionate about something, why not start your own social network around it?
  • Socialmedia.alltop.comGuy Kawasaki kindly put all the best social media blogs on one convenient. In fact, go to alltop.com to find an Alltop page on almost any subject!
  • CoComment is another great tool if you are commenting on people’s blogs… It will track all your comments and follow up comments all in one place.
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13 thoughts to “Social media and community management resources

  • Connie Crosby

    Fantastic lists!

    At a Toronto Girl Geek Dinner recently Amber Mac suggested that Squarespace http://www.squarespace.com/ is a blogging platform that is easier to set up on a self-hosted site than WordPress for the average person.

    I have just started reading it, but the newly released book Grown Up Digital by Don Tapscott might be helpful to highlight differences between those older and younger than 30 as far as use of online tools goes. Based on almost 10,000 interviews–wow.

    Under the “random tools” category, the students there should also become familiar with Ramius’ Sixent, a white label social network, based in Ottawa: http://www.ramius.net/


  • David Meerman Scott

    Great list. I hope you get around to reading my “New Rules…”book. I do think you’ll like it. David

  • David Alston

    Hey there Kelly,

    Thanks again for thinking of us and including us on the list. Another couple of books to consider would be Rohit Bhargava’s, Personality Not Included and Now is Gone by Geoff Livingston and Brian Solis.

    Cheers. David

  • Mark Faul

    Great Post Kelly,

    Another book to mention is “Naked Conversations: How blogs are changing the way businesses talk with customers”, by Robert Scoble & Shel Israel.

    It’s also worth mentioning how to monitor social media using RSS. An RSS feed allows you to pull in content from sources all over the web, and view all of that content in a single place using an RSS Reader such as Google Reader or iGoogle. When the content is updated at the source, the reader automatically displays the new content. You no longer need to go out searching for the latest news and updates – it’s all in one place.

    Cheers! Mark

  • kelly

    Thanks for the comments and additional suggestions everyone.

    Thanks especially Mark for mentioning RSS–it’s such second nature to me now I didn’t even think of it! If it’s alright with you, I’ll refer students to the great page on how to set up iGoogle:

  • C.C. Chapman

    A great starting list for sure and I’m glad to see that Managing the Gray made the cut.

    I hope the room you were speaking to takes the plunge and tries some of these out.

  • Melany Gallant

    Hey Kelly,

    Great compilation here, and thanks for the nod to Sixent. πŸ™‚

    I’m an Algonquin PR grad myself. I think it’s great you’re going to speak to PR students about social media. πŸ˜‰

  • Allan McDougall

    Kelly, is that your alma mater? Really great post. I mean REALLY great. I’m going to post this one up on delicious and stumble it too. Thanks!!

  • Kathryn Boland

    Thanks for coming in and speaking to our class about social media…. i have been into social media for a little bit and I have found it extremely beneficial, hopefully the rest of class will jump in too!

  • kelly

    @Allan McDougall Yes, I’m a proud PR grad–class of ’06. Glad you found it useful!

    @Kathryn Boland Thanks for the comments, glad you found it useful! Was a little nerve racking because I knew there were some savvy folks like you in the crowd. hehe

  • Kati Oliver

    I really enjoyed your presentation. I’m exited to get into the social media part of the field. Thank you for coming to speak to us.

  • Mark Blevis

    Thanks for plugging PodCamp Ottawa, Kelly. It’s going to be a great event!

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