50 Ideas on Using Twitter and LinkedIn for Business – Win a free ticket!
Finding a social media job… Canadian edition
I’m delighted to announce I’ve been asked to speak on a panel at an OCRI Zone5ive event, coming up Thursday, June 11th. The panel includes Scott Lake of ThinkSM and StartupOttawa and Luc Levesque of TravelPod and is moderated by Andrew Milne of bv02. Inspired by a post by Chris Brogan, we’ll be talking about […]
Plurk's got potential!
I’m posing this question not only because it’ll be helpful for my fellow Canadian readers, but also for myself! I’m currently working on a contract that’s coming to an end soon so I’m thinking about landing a job doing what I *really* love, which (surprise, surprise) is all about online PR, digital marketing and social […]
Protecting your brand? From what? The brand police???
If you pay attention to some of the social media buzz out there, surely you’ve already heard of Plurk. Plurk is like twitter, but takes it a step further by laying out posts on a visual time line and when you want to reply to someone’s post, instead of the @username, you can actually drop […]
It's not about the tools! It's the new way of marketing…
Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand. Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like […]
Social media monitoring tools: Social Radar
I’m almost embarassed to admit–but I’m just reading the Cluetrain Manifesto now. I’ve long known about the book, and specifically that it is about how the Internet has changed the way business works. Nevertheless, it’s an inspiring book and reaffirms a lot of the theories I’ve always believed, and I’ve also learned some new stuff […]
I always knew it would be shoes… My favorite Twitter success story
A couple posts ago, I brought up the topic of social media monitoring tools (SMMs). They are popping up everywhere, but which one do you choose? In this on-going series (though I warn you it might be slow) I’m going to look at the various tools available and give my opinion on what I like […]
Social Media: Wal-Mart finally gets it!
Depending how well you know me, you probably know one or the other of the following statements (or possibly both) about me: I LOVE shoes. Both my shoe racks are full, along with a closet and a half. When I see a great pair of shoes, I can’t resist. I may have a problem. I […]
Help build my blog roll!
Wal-Mart has been in the news a few times with PR firm Edelman for its social media disasters. First it was Wal-marting across America, next it attempted to create its own MySpace-ish social network, which was embarrassingly shut down only 10 weeks later. Next, it smarted up and tried using Facebook to reach its younger […]
Are some companies immune to consumer backlash?
Ok there’s hundreds of fantastic blogs out there that I would love to link to. However, so far I’m doing a bad job of getting around to it. So I’m going to spin this into a social activity and ask for your help on building my blog roll. In the comments, let me know which […]
I think we all agree, for the average consumer, Web 2.0 is a wonderful place. If you experience an inappropriate or unacceptable customer service experience with a brand, you can easily go online and complain about it. Most responsible companies will monitor and try to reach out and rectify the situation. Consumer control. It’s fabulous […]