From World Conference: Your brand in permanent beta
Report from the IABC World Conference in NYC
Recently, I attended the 2013 IABC World Conference in New York City. This annual conference attracts 1400+ communicators from all corners of the globe and features leading thinkers, business leaders and some of the most prominent brands in the world. One session I really enjoyed was the general session: Taking the pulse of the new generation: Communicating effectively […]
Living the long weekend in a new Ford
It was Tuesday night—close to midnight and for the first time in a really long time I just got that “I NEED to write” moment. It used to happen to me a lot but lately I’ve fallen victim to the over-busy syndrome and nothing has suffered more than my writing—something I used to consider my […]
Join me at the CPRS National Conference in Ottawa June 9-11
We decided to buy a new car. While I love my Avenger, it’s a big honkin’ thing and not the most practical for ‘booting around’ downtown as we often use it for. Case in point, the various bumps and scratches that mostly resulted from me trying to back out of our narrow lane way sans coffee. Oops. […]
Communications students: Are you being recognized for your great work?
Even though I’m heavily vested in IABC (being chapter president will do that to you) I’m also a huge supporter of the Canadian Public Relations Society. I’ve been to the national conference twice and both times found it to be a high quality conference and all around great time. This year, the CPRS National Conference […]
What does your résumé look like?
Although I’ve learned *SO MUCH* since graduating from the PR program at Algonquin College in 2006, I still miss those days every now and again! Also the sad fact about working is you simply can’t execute every project to its fullest potential the way you might have as a student (maybe that’s just me, I was […]
Remember the golden rule? It applies to business as well!
In 2008 Seth Godin wrote this blog post: “Why bother having a resume?” I particularly remember reading it at the time because I was actively looking for a job and every conversation I had ended with “Please send a copy of your resume to..” I remember thinking, “what a nice thought… but yea-freakin-right Mr. Godin. […]
Social media: do you want to be proactive or reactive?
Our parents and teachers spend a lot of time and energy enforcing good values on us. The most memorable–and important–is the golden rule:” Do unto others as you would have them do unto you.” Makes a lot of sense, right? Then why is it often lost in the business world? In my general observation and […]
Building your personal brand with Twitter and Linkedin
I bet any company who’s fallen into the latter wishes they *had* been proactive… I’m getting at companies that learn hard lessons from social media: take United Airlines–learning right now. In every one of these cases, (some other notable ones are Dell and Comcast) the company was infamous for bad service, but consumers were helpless. […]
5 Tactics land a job using social media (plus tips to do it right)
This is a continuation of a class I did with the Algonquin College first-year PR students (The aptly named “Twitter party”). If you are one of the students–thanks for attending and I hope you’re able to continue to build your brand as well as understand the tools for practical PR application. Also, feel free to […]
Times are tough right now and only getting tougher. This means finding a job right now amidst mass layoffs and a tanking economy is definitely not easy. But I’m saying fret not, and use the power of social media to land a new gig. Whether you’re looking for a job *in* social media or a […]