From World Conference: Your brand in permanent beta

Recently, I attended the 2013 IABC World Conference in New York City. This annual conference attracts 1400+ communicators from all corners of the globe and features leading thinkers, business leaders and some of the most prominent brands in the world. One session I really enjoyed was the general session: Taking the pulse of the new generation: Communicating effectively […]

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Living the long weekend in a new Ford

We decided to buy a new car. While I love my Avenger, it’s a big honkin’ thing and not the most practical for ‘booting around’ downtown as we often use it for. Case in point, the various bumps and scratches that mostly resulted from me trying to back out of our narrow lane way sans coffee. Oops. […]

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Join me at the CPRS National Conference in Ottawa June 9-11

Even though I’m heavily vested in IABC (being chapter president will do that to you) I’m also a huge supporter of the Canadian Public Relations Society. I’ve been to the national conference twice and both times found it to be a high quality conference and all around great time. This year, the CPRS National Conference […]

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Social media: do you want to be proactive or reactive?

I bet any company who’s fallen into the latter wishes they *had* been proactive… I’m getting at companies that learn hard lessons from social media: take United Airlines–learning right now. In every one of these cases, (some other notable ones are Dell and Comcast) the company was infamous for bad service, but consumers were helpless. […]

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