Foursquare: Is it really a game changer?

As 2009 ended, like usual, we saw tons of blog posts and speculation about what’s in store for 2010. One common theme (that had even been hinted upon long before the end of the year) was “geo-location based apps” such as Foursquare, and now contender Gowalla. While I definitely see a huge untapped potential for […]

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Should you change your Twitter avatar?

Have you thought about changing your Twitter avatar? Are you scared to? Do you think it’s important to always keep the same one? @djwaldow brought this up today, which prompted an interesting discussion. One that I was particularly interested in, since I was forced to change my Twitter avatar while attending SXSW! (Ok, maybe forced […]

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It's not about the tools! It's the new way of marketing…

I’m almost embarassed to admit–but I’m just reading the Cluetrain Manifesto now. I’ve long known about the book, and specifically that it is about how the Internet has changed the way business works. Nevertheless, it’s an inspiring book and reaffirms a lot of the theories I’ve always believed, and I’ve also learned some new stuff […]

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